Fractional CMO & Marketing Leadership
Embedded marketing leadership for brands and charities that need senior strategy, structure and performance oversight — without the cost of a full-time hire.
Strategic marketing leadership, embedded into your business
As a Fractional CMO, I operate as an extension of your leadership team — owning marketing strategy, aligning delivery channels and ensuring every activity ladders into commercial growth.
This model is designed for organisations that have marketing activity in motion but lack senior direction, accountability or cohesion.
Rather than hiring full-time, you gain flexible access to executive-level marketing leadership — focused on building sustainable growth, not just campaign output.
Who fractional CMO support is designed for
Fractional support works best for organisations ready to scale but needing senior marketing ownership to unlock the next stage of growth.
Typically, I partner with:
Founder-led brands scaling beyond start-up growth
Charities with delivery teams but no strategic marketing lead
Ecommerce brands plateauing on acquisition performance
Organisations managing multiple agencies or freelancers
Businesses preparing for investment or expansion
Teams needing senior oversight without increasing headcount
If marketing feels busy but not aligned — this model brings clarity and direction.
What I take ownership of
I take responsibility for the performance and direction of your marketing function — not just individual campaigns.
This includes:
Marketing strategy & growth roadmap development
Channel prioritisation & investment planning
Campaign architecture & funnel design
Budget allocation across acquisition & retention
Agency & freelancer management
Internal team leadership & support
Reporting frameworks & performance visibility
Quarterly planning & forecasting
Brand, messaging & positioning alignment
My role is to unify siloed activity into a cohesive growth engine — ensuring every channel works together commercially.
How fractional support works in practice
Engagement is structured to embed senior leadership into your business while remaining flexible and commercially efficient.
Typically this includes:
Set days per month (fractional retainer model)
Embedded communication via Slack or email
Weekly or bi-weekly strategy calls
Monthly reporting & performance reviews
Quarterly planning sessions
Direct collaboration with internal teams & partners
You gain continuity, accountability and forward planning — without the overhead of a full-time hire.
Flexible engagement models
Support is tailored to your growth stage, team structure and internal capability.
Engagement options include:
Ongoing fractional CMO retainer
Interim head of marketing cover
Growth & funnel strategy projects
Campaign launch leadership
Marketing audits & restructure support
Whether you need embedded leadership or strategic direction on a defined project, the model flexes around your needs.
What changes when I’m embedded
Fractional support isn’t about adding more activity — it’s about improving performance, clarity and commercial impact.
Common outcomes include:
Clear marketing roadmap & priorities
Stronger performance visibility
Reduced wasted ad spend
Faster campaign execution
Better agency accountability
Improved channel integration
Sustainable revenue growth
The focus is always on building marketing infrastructure that scales with your organisation.
Sector experience & specialisms
I’ve delivered fractional leadership and strategic marketing support across charities, purpose-led organisations and consumer brands — aligning digital growth strategies to fundraising, acquisition and revenue goals.
With over nine years’ experience leading integrated marketing programmes, I bring both strategic oversight and hands-on channel expertise across:
Performance marketing (Meta, Google, LinkedIn, TikTok)
SEO & organic discovery
CRM & lifecycle marketing
Funnel architecture & CRO
Content & creative direction
Analytics & attribution modelling
This ensures strategy is commercially grounded — not theoretical.
Ready to embed senior marketing leadership into your business?
If you’re looking for strategic clarity, stronger performance visibility and marketing that scales sustainably, fractional CMO support can unlock your next phase of growth.