Meta ads management
Performance-led Meta advertising designed to scale acquisition, strengthen retargeting and drive measurable revenue growth.
Strategic Meta advertising, built around performance
Meta remains one of the most powerful acquisition and retargeting platforms available to brands today — but only when deployed strategically within the wider marketing funnel.
At Marshall Creative, Meta advertising isn’t run in isolation. It’s built to support full-funnel growth — from awareness and audience development through to conversion and customer retention.
We design and manage Meta campaigns that align with your commercial objectives, ensuring investment drives measurable business outcomes, not just platform metrics.
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Access highly engaged audiences across multiple platforms with the ability to scale spend as performance proves out.
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Deploy campaigns across awareness, consideration and conversion stages to support long-term growth.
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Leverage behavioural, demographic and interest data alongside first-party audiences to drive relevance and efficiency.
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Test and optimise creative formats including video, static, carousel and UGC to maximise engagement and conversion.
Meta’s ecosystem — spanning Facebook, Instagram, Messenger and WhatsApp — offers unmatched audience scale and behavioural targeting capability.
When used correctly, Meta becomes a powerful engine for both customer acquisition and brand growth.
Key advantages include:
Why invest in Meta advertising
How we manage Meta campaigns
Every Meta engagement begins with a strategic foundation.
We assess your:
Brand positioning
Audience segments
Product or service economics
Existing performance data
Wider channel mix
From here, we design a campaign structure built to support your acquisition and revenue goals.
Ad creative & messaging direction
Creative is often the biggest driver of Meta performance.
We guide:
Messaging frameworks
Creative concepts
Offer positioning
Funnel stage alignment
Working alongside your internal team or creative partners, we ensure ad content is built to convert — not just attract attention.
Audience & targeting strategy
We develop layered targeting approaches designed to maximise efficiency and scale.
This includes:
Prospecting audiences
Lookalike modelling
Retargeting structures
First-party data utilisation
Behavioural segmentation
Targeting is continuously refined as performance data develops.
Performance tracking & reporting
Transparent reporting sits at the core of every campaign.
You’ll receive:
Performance dashboards
Conversion tracking insights
Funnel visibility
Audience performance analysis
Spend vs revenue reporting
This ensures decisions are driven by commercial data — not vanity metrics.
Ongoing optimisation & growth
Meta performance isn’t static — it requires constant testing and refinement.
We continuously optimise:
Creative performance
Audience efficiency
Budget allocation
Bid strategies
Funnel progression
The goal is sustained performance improvement, not short-term spikes.
How Meta fits into your wider growth strategy
Meta is rarely a standalone channel.
We position it as part of an integrated ecosystem alongside:
Google Ads demand capture
Email lifecycle marketing
Organic social growth
SEO discovery
CRO optimisation
This ensures paid social investment supports broader commercial objectives — not just platform performance.
Testimonials
Hope at Marshall Creative has a great awareness and understanding of how to utilise social platforms to raise brand awareness through targeting at core audiences and also in being able to deliver engaging content which has in turn driven traffic to our website and resulted in increased sales during the period we have worked together.
As well as knowing her stuff, Hope has a great personality and has been a pleasure to work with and a delight to have as part of our team.
Steve Giles Director at Van Style, Car Shades and MX5 Parts
Hope has been amazing in providing digital marketing support. Not only providing guidance on setting up new campaigns, but explaining how and why we are implementing certain strategies. Would highly recommend If you are looking for digital support for your charity or business
Sharna, World Horse Welfare