Thousands of video views might look impressive, but not all are created equal. Many charities unknowingly waste budget on placements that generate empty views instead of real engagement. Here’s how to make your Meta video campaigns truly count and turn awareness into meaningful action.

Digital marketing gives charities the power to connect and grow, but success isn’t about doing everything. It’s about telling stories that move people, building a funnel that turns awareness into action, and using tools like Google Ad Grants and social ads to make every click count. Drawing on years of experience working with UK and global charities, Hope Marshall explores what really drives digital impact in the third sector.